Your data
Privacy Policy
This privacy policy explains what Thehorsefuel collects when you read these pages or place an order: the basics your browser sends, anything you type into an email or tell the order desk, and the order details the checkout passes back. We do not sell personal information. To ask what we hold or to have it deleted, email [email protected].
Who this policy covers
It covers thehorsefuel.com, published by Thehorsefuel, the u.s. stocking partner for horse fuel. It covers the pages you read here and the messages you send to either desk.
It does not cover the checkout you are taken to when you click a buy button. That is operated by the merchant of record under its own policy, and your card details are handled there rather than here. It also does not cover the third-party sites we link to for references, such as NIH, NCCIH, Memorial Sloan Kettering and the FDA.
What we collect
| Category | Examples | Source |
|---|---|---|
| Technical data | IP address, browser type, device type, referring page, pages viewed, time of visit | Sent automatically by your browser |
| Contact data | Name, email address, phone number | Only if you type it into an email or give it to the order desk |
| Order data | Order ID, items ordered, delivery address, purchase date, refund status | Passed back from the checkout so the desk can support your order |
| Correspondence | The content of emails and notes from phone calls | You, when you contact us |
| Payment data | None. We never see or store your card number | Handled entirely by the checkout provider |
What we never ask for
Your full card number, your card security code or your online banking details, by phone or email. If someone claiming to be us asks, hang up and call +1 (302) 200-3480 yourself.
Why we collect it
- To run the site. Technical data keeps pages loading and shows us which ones break.
- To answer you. We cannot reply without an email address, or find an order without an order ID.
- To support orders. Tracking a parcel, changing an address and processing a refund all need order data.
- To improve the pages. Knowing which pages people actually read tells us where to spend effort.
- To meet legal and accounting obligations. Sales records have to be kept.
We do not sell personal information, and we do not share it with advertisers to target you elsewhere.
Cookies and analytics
This site is built as static pages. It sets no advertising cookies of its own and runs no tracking pixel for an ad network. Your browser may still store ordinary technical data, and the checkout you are sent to will set its own cookies under its own policy.
| Category | What it does | Used here |
|---|---|---|
| Strictly necessary | Makes pages work at all | Only if your browser or host requires it |
| Preference | Remembers settings such as a language choice | Not used |
| Analytics | Counts visits and page views | Only in aggregate, if enabled by the host |
| Advertising | Follows you across sites to target ads | Not used on these pages |
You can block or delete cookies in your browser settings. Doing so will not stop you reading anything here.
Who else sees your data
- The checkout provider, which processes your payment and holds your card details under its own policy.
- The shipping carrier, which needs your delivery address to deliver a parcel.
- Our hosting provider, which necessarily processes server logs.
- Professional advisers and authorities, where the law requires it.
Nobody else. We do not trade lists, rent email addresses, or pass your details to other supplement sellers.
How long we keep it
| Data | Kept for |
|---|---|
| Order records | As long as tax and accounting rules require |
| Refund records | The same period, since a refund is part of a sale |
| Email correspondence | Until it is no longer needed to support you, then deleted on request |
| Server logs | A short rolling window, then overwritten |
| Marketing contact details | Until you unsubscribe or ask us to delete them |
Security, in plain terms
The honest description of a static site's security posture is short, and short is good here: the less we hold, the less there is to lose.
| Data | Where it lives | Protection |
|---|---|---|
| Card details | Nowhere. We never receive them | Not applicable, and that is the point |
| Email correspondence | Our mailbox | Provider security, access limited to the site desk |
| Order support data | The order desk's system | Access limited to desk staff who handle orders |
| Server logs | The hosting provider | Short retention, then overwritten |
| Site content | Static files | No database, so no customer database to breach |
Your choices and rights
Depending on where you live you may have the right to ask what we hold, to have it corrected or deleted, to object to certain uses, or to receive a copy. We apply these to every request we receive rather than asking which state you are writing from.
Email the site desk
[email protected], with enough detail to find you — usually the email address you used.
We confirm who you are
Only so that we do not hand your details to somebody else.
We answer
We will tell you what we hold, correct it, or delete it, and say plainly if a record must be kept for a legal reason.
No charge for a reasonable request. Questions about an order itself are faster by phone on +1 (302) 200-3480.
Children
This product is for adults 18 and over, and these pages are not aimed at children. We do not knowingly collect personal information from anyone under 18. If you believe a child has sent us information, email [email protected] and it will be deleted.
Changes and contact
When this policy changes, the Last updated date changes with it. The current version is dated September 22, 2026.
Email [email protected], Monday to Friday, 9:00am-5:00pm ET, or write to Thehorsefuel, 1775 Broadway, Floor 8, New York, NY 10019, USA. For anything about an order, the desk on +1 (302) 200-3480 is faster.
Why a supplement site's privacy policy is worth reading
Most privacy policies are read by nobody, and on most sites that is a reasonable allocation of attention. There is one reason it is different here, and it is worth two minutes.
Interest in a men’s performance supplement is, in the language of data protection, information about a person’s presumed health concerns. Nobody types that into a form; it is inferred from the fact that you are reading this page at all. It is the kind of inference that advertising systems are built to make and to act on, which is why what a site of this type loads matters more than what it asks you for.
What this site does not load
No advertising pixels, no remarketing tags, no social-network trackers, no session recording, no heatmapping and no third-party fonts that would report your visit to somebody else. The stylesheet, the script and the images are served from this site.
What that means in practice
No advertising network is told that you looked at a page about men's performance supplements, because none of them is on the page to be told. That is a design decision rather than a promise, which is the more reliable of the two.
There is one unavoidable exception and it is named plainly: when you click through to the seller’s checkout you leave this site, and the checkout is operated by somebody else under their own policy. Read it there, because we cannot make commitments on their behalf and will not pretend to.
Three things you can do in under a minute
- Ask what we hold. Email [email protected] from the address you contacted us on. If you have never emailed this desk and never ordered, the honest answer is almost always “nothing that identifies you”.
- Ask for it to be deleted. Same address. We will do it and confirm, and where a legal retention period applies to an order record we will say which and how long.
- Take order questions to the order desk. +1 (302) 200-3480. The seller holds the order data; this site does not, and cannot look anything up for you.
That division is worth understanding because it is the source of most confusion in this arrangement. This site publishes pages. The seller takes payments, ships parcels and holds the records that go with them. Two organisations, two sets of data, two places to ask.
Questions about your data?
Email the site desk and you will get a straight list, not a policy restatement.
Listing return terms · Questions first? Call +1 (302) 200-3480